PURPOSE
Created for life outdoors.
Cannafox Founder & Managing Director Jack Macartney has spent most of his life out in the elements. Years on the water have shaped not only how he lives, but how he thinks about the skin care products he uses every day.
As a two-time Rolex Sydney Hobart winner, round-the-world sailor and 18ft skiff racer, Jack has spent years in sun, salt, wind, cold and long nights at sea. It’s a life that gets into everything: your clothes, your hands, your face, your skin.
Over time, it made Jack more particular about what he used every day. After trying plenty of products, he kept coming back to natural alternatives. Hemp-seed oil skincare was one that stuck. He liked its simplicity, natural feel and the way it suited a life spent on the water, outdoors and always on the go.
That was the spark. Jack wanted to build something for people who live the way he does: active, outdoors and looking for natural care that fits easily into everyday life. In 2021, he joined Carl Fox, Quach Truong, Shlomi Sarusi and Dai Moret to bring the idea to life. Together, they set out to create high-quality Australian hemp products, made properly, for people who love getting outside and making the most of life.
Dogs were always going to be part of the story. They’re first at the door, first in the car and usually the most excited to get outside. They share the beaches, trails, road trips, wet mornings and long afternoons with us — and somehow make all of it better. Jack and the team feel the same about their own dogs. They’re not just along for the adventure; they’re part of it, part of the family. So naturally, Cannafox is made for dogs too.
CANNAFOX FARM
From one wild landscape to another.
The first chapter began with the land, the crop and the people behind it.
THE TEAM BEHIND CANNAFOX
It takes passionate people to grow something special.
From the farm to the finished product, Cannafox is driven by people who know their craft. Our team brings together expertise across cultivation, science, production and business, united by a shared ambition: to make hemp part of everyday life.
CANNAFOX HEAD GROWER
Carl 'Foxy' Fox
Carl knows hemp from the ground up. With years of cultivation experience, he brings a practical understanding of everything it takes to grow a great crop — from seed selection and soil to crop management and harvest.
Foxy’s role is all about getting the details right. Working closely with the plants and their environment, he helps ensure every crop is grown with care, consistency and a hands-on approach from seed to harvest.
SCIENTIST & DIRECTOR
Dr. Quach Truong
Science, precision and a sharp eye for what matters.
With a background in drug discovery, biotechnology and molecular biology, Dr. Quach Truong brings scientific expertise to the Cannafox team. As a Director, he oversees our scientific operations, licensing and government relations, helping ensure our products and processes are grounded in sound science and meet the standards required to bring them to market.
FARM & LAB MANAGER
Shlomi Sarusi
Bringing practical expertise to every stage of production.
Shlomi oversees projects and operations across our farm and extraction facilities, helping manage the processes that take our hemp from cultivation through to production. With a background in technical project management and a natural aptitude for problem solving, he brings a methodical, hands-on approach to keeping our operations running smoothly and to the standards we expect.
BRAND & COMMUNICATIONS
Dai Moret
Making sure Cannafox communicates with clarity, purpose and a human touch.
With a background in psychology, theatre and performance poetry, Dai brings a distinctive understanding of people, language and communication to Cannafox. As Head of Marketing & Communications, she helps shape how the brand speaks, from its story and identity to the way we connect with customers. Her role is to make Cannafox clear, consistent and true to the care and mission behind our products.