Dogs were always a part of the story.

They were there before the products were.

Herb follows Foxy through the hemp rows most mornings — not on a lead, just along for it, the way a dog that's grown up on a working farm tends to be. Hector, Quach's husky, sits in on more conversations than most interns. Neither of them showed up after Cannafox decided to make a pet product. They were already there.

The same walk, the same weather.

The whole brand starts from one idea: skin that keeps up with an active life — sun, salt, wind, a long day outside. Dogs live that exact same day. Same walk, same beach, same field in the rain, same mud on the way back to the car. If hemp seed oil does something worth talking about for the person on that walk, it was never going to make sense to leave the dog on the other end of the lead out of it.

What actually goes on their paws.

Pet Cream is built for the parts of a dog that do the most work and get the least attention — paws that are on rough ground, wet grass, hot pavement, all day, every walk. Hemp seed oil nourishes paw pads and skin. Centella Asiatica calms rough, worked paws. Shea softens and protects against moisture loss. It's the same logic as the rest of the range, just sized for four legs instead of two.

Built to be licked off, because it will be.

Dogs lick their paws. Pretending otherwise and formulating around it anyway isn't an option — so Pet Cream is a lick-safe formula, made to be used on a part of the body a dog can and will reach with its tongue five minutes after you've applied it.

Part of the family, not an extension of it.

"For people and for mates" isn't a tagline stretched to cover a second product line. It's closer to the actual order things happened in — dogs were in the fields before there was a product for them, which is really just the honest version of the story.